Multicultural consumers are driving all the growth in America. Do you know the story behind the numbers?
Meet our lead team of culture-inspired marketers –
They’re seasoned and talented multicultural marketing experts. read more
Click to view what culture-inspired marketing is all about at MarketVision.
Multicultural consumers are driving the growth in America. So how do you embrace this dynamic to grow your business? The answer lies in an understanding of culture and how it impacts beliefs and behaviors
At MarketVision, we believe that culture provides a rich territory for brands to connect with consumers in meaningful ways. The success of marketing today depends on going beyond the superficial to create a value added dialog that builds trust and ultimately a lasting brand relationship. Reducing everything to the mainstream discounts the insightful texture that comes from connecting at a cultural level.
Culture, as defined by UNESCO, has a deep influence on people’s lives:
“Culture should be regarded as the set of distinctive spiritual, material, intellectual and emotional features of society or a social group, and that it encompasses, in addition to art and literature, lifestyles, ways of living together, value systems, traditions and beliefs…culture is at heart of contemporary debates and identity, social cohesion, and the development of a knowledge-based economy.”
From a marketing standpoint, culture plays a role at two levels:
I. Multicultural Mainstream: individual cultures coming together to influence and redefine the identity of the American mainstream.
II.Culture-Specific: the importance of maintaining and expressing one’s individual culture among people of a similar cultural background.
Bottom line, Multicultural marketing is fundamental to business growth. Brand relevancy can be impacted significantly when you look at building your brands through a cultural lens!
Our seasoned and talented team lives the new American reality every day. It’s our passion, inspiration and our culture. We help brands win in multicultural America with culture-inspired marketing that moves people to action. Through culture we find meaningful ways to connect, opening opportunities for brands to solve a need and add value. That’s what inspires action and ultimately builds relationships.
Bonnie Garcia, our CEO, had a vision of creating an effective below-the-line agency. After more than a decade as Director of Hispanic Marketing at the Coca-Cola Company, she reached out to her sister Norma and childhood friend Alexis, both in the marketing industry, who helped her make her vision a reality. 14 years later, their humble beginnings have blossomed into an integrated marketing partnership with longtime agency colleague Luis Garcia, owner of Garcia 360. Covering both ends of the marketing spectrum from ATL to BTL. Today MarketVision is strategically poised to help brands connect with multicultural consumers and shoppers in digital and physical environments.
We create INTERACTIONS & EXPERIENCES in PHYSICAL & DIGITAL environments that move people to action through five core areas of expertise: